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ISBN: 9781591843177
Contributors: Godin, Seth (Author)
Publisher: Portfolio, 2009
Binding: Hardcover (Readerbound Available)
Retail: $27.00
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Citation: pg. 1
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Review: Child's Book Association
